Hey folks!
Do you like hiking?
Do you like getting outside for fresh air?
Do you like trees?
If you answered yes to one or all of the above you should be a part of the Oboz challenge!
What is this you wonder?
Take a hike, and Oboz will plant a tree, annnd if that isn't awesome enough, you could also win yourself a new pair of Oboz shoes!
Here's a little background on the challenge:
Oboz invites you to lace up your shoes or boots, and get out and take a hike.
The Bozeman, Montana outdoor footwear company has put forth a challenge: simply go for a hike between May 23rd and July 8th, and Oboz will plant a tree for every hike logged on BOLDER—a website devoted creating a collective community around positive challenges and rewards benefiting health, fitness, the environment, community and education.
At the end of the challenge, every hike logged on BOLDER will mean one more tree planted through Trees for the Future, an international organization dedicated to improving livelihoods through beneficial planting of trees. Oboz plants a tree for every pair of boots or shoes it sells.
“We always enjoy hearing stories from people getting outside and are especially excited to see what stories emerge from this Bolder Challenge,” said Taylor Keeley of Oboz. “These hikes will put a few more trees in the ground and get a few more pairs of feet in Oboz, too.”
Here’s how the “Take a Hike, Plant a Tree” challenge works:
Go for a hike, walk, trail run, ski or snowshoe between May 23rd and July 8th, 2011. If you’re outside and moving under your own power on your feet, that counts!
Go to bolder.is, log in and record your hike. Add pictures, a short story or any other creative twist to get a chance to win Oboz shoes.
Share your hike on Facebook and encourage your friends to give it the thumbs up. The most shared and liked hike—the people’s choice—will win shoes.
Every hike or ‘action’ recorded on bolder gets a reward: Oboz—through Trees for the Future—will plant a tree. Additionally, three people will win a pair of Oboz shoes for their response to the challenge:
People’s choice—the action or hike that gets the most Facebook ‘likes’
Coolest photo—best photo, judged by the Oboz team
Most creative—the most interesting or creative response, judged by the Oboz team.
After the challenge is complete, winners will be contacted on how to obtain their prizes. The winners, and their stories, may also be featured on the bolder.com and Oboz blogs.
Go on now! Take a hike. Enjoy the fresh air. Make a difference.
I am so pleased to welcome Darn Tough socks to my backpacking adventure this fall. I'll be walking in style and in full comfort using their Boot Sock Cushion 1403 and 1/4 Sock Cushion 1401. It is such an honour to be working with them, and look forward to sharing many stories and photographs along the way! Based in Vermont, Darn Tough socks are an American-made family owned and run company, who stand behind their product and are darn proud of it! Made with specially selected materials, utilizing a unique high density knitting technique and created with extreme conditions in mind, these socks can stand up to whatever challenge that may be flung into ones path. Go check them out at www.darntough.com, it'll be darn tough not to!
